Studies show that acne can seriously impact a person's quality of life, with 33% of sufferers reporting moderate to severe symptoms of anxiety and depression. While synonymous with teens, acne is even more likely to affect the mental health of young adults.

When looking for the deeper human need, our research showed us that people suffering with acne need hope as well as a solution. The brand message of "Better skin days ahead" was born from the idea that Plason provides real hope based on clinically-proven evidence. This naturally developed into a bright, fun, supportive brand that ceases every opportunity to build confidence.