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Kate Gould Gardens
Artemis
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Company
Artemis are an LA based company who sell a range of non-invasive beauty devices to aestheticians across the USA. They support the success of these beauty businesses by giving them greater access to advanced technology. In turn, they are empowered to help their customers, providing effective services that address issues such as acne, cellulite and ageing.
Challenge
When we started the project we could see that internally there was real passion and a strong vision to improve an entire industry. Artemis were changing many lives, but this wasn't being communicated to the outside world. As the brand developed, it became clear that the 2,000+ partners, each with their own inspiring stories, were the real heart and soul of the brand.
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Solution
Through research we discovered that some of Artemis’ partners had overcome challenges like homelessness, toxic relationships or living with a life changing disability. By partnering with Artemis they had gone on to become successful wellness entrepreneurs. From these inspirational stories, the brand idea - “Empowering the unsung heroes of wellness and beauty" - was born.
To bring the "Empowering beauty" message to life, partners were featured across all imagery - making these unsung heroes the face of the Artemis brand.
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Logo System
There were many considerations when designing the visual identity, not least an ever growing line of product brands that it would have to comfortably sit alongside. Our solution for this was a clean, pared back style. The logo was kept simple and timeless, allowing it to complement the other brands without clashing or fighting for attention.
The x Artemis logo system was created to allow for the various consumer brands to be endorsed by the Artemis master brand, serving as a mark of trust, quality and reliability.
No Ordinary Merch
To help launch the rebrand internally and encourage buy-in from employees, we developed a capsule collection of high-quality branded clothing. Steering away from traditional (read: tacky) corporate merch, we set out to make something a young team would feel proud to wear.
Each employee was given an allowance to purchase a few items of their choosing, but to our surprise many used their own money to buy more items. The founder even switched from wearing his Tom Ford sweatshirts to the Artemis ones, saying he thought the quality was just as good. The investment into a successful internal launch definitely paid off.
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Success
“The quality of the design work and photography significantly elevated our brand, which helped us appeal to a higher end clientele. Since launching the brand redesign, we have signed better quality clients including some large hotel groups. It really makes us stand out in a competitive market.”
Simon
Founder, Artemis
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